social audience growth at Dandi Living
ACIM marketing strategist · London
Ideas with edge.
Marketing with proof.
Senior marketing and communications strategist turning complex services into clear content, audience growth and measurable demand.
Open to senior marketing and communications opportunities
FOCUSBrand · Growth · Culture
CURRENT SIGNALLondon, UK
email open-rate increase at Dandi Living
organic traffic growth at King's Business Club
Instagram followers added through campaign work
Audience intelligenceContent systemsCampaign analyticsPaid socialBrand strategyAI-assisted researchAudience intelligenceContent systemsCampaign analyticsPaid socialBrand strategyAI-assisted research
Marketing intelligence · Live sequenceAI speed.
AI speed.
Human judgement.
My approach uses smart tools to shorten the distance between an audience signal and a useful campaign decision. The thinking stays human.
01
Listen
Map search behaviour, audience questions and competitor patterns.
02
Shape
Turn the strongest signals into concepts, channel plans and creative tests.
03
Learn
Read performance quickly, keep what works and sharpen the next cycle.
AI supports research, variation and analysis. Brand voice, ethics and final decisions remain under human control.
EXAMPLE AUDIENCE SCORE92.4%Demo signal only
DEMO CREATIVE ROUTES246 sample tests
Example data, not client reporting
Legal servicesLuxury propertyHospitalityHigher educationCommunityTechnology
01 · Selected workWork built to move
Work built to move
the number that matters.
Strategy is only useful when it changes behaviour. These projects pair a clear creative idea with commercial evidence.
01Property · Brand growth
DANDI LIVING
Turning a luxury property brand into a high-demand launch.
Brand management, paid media, social content, email and lead generation worked as one focused campaign across the customer journey.
RoleMarketing Manager
ChannelsPaid, social, email, web
FocusDemand and conversion
355 units sold<96 days+26% ad metrics
02Community · Digital
KING'S BUSINESS CLUB
Growing a student business community through sharper digital content.
Search-led content, social contests and partner campaigns increased reach while strengthening the organisation's voice.
RoleMarketing Associate
CraftPR, SEO, partnerships
GoalReach and authority
+31% organic traffic+8 ranking places
03Legal · Communications
FARANI TAYLOR SOLICITORS
Making legal marketing more visible, useful and accountable.
Paid and organic social, stronger reporting and consistent content built a clearer link between audience engagement and lead generation.
RoleCommunications Manager
CraftPR, paid and social
GoalVisibility and leads
PR and socialData led reporting
Selected outcomes from roles listed in Sadhika's professional CV.
Portfolio proofSee the work,
See the work,
not only the numbers.
Campaign creative, social transformation, podcast production, newsletters, websites and original photography from Sadhika's supplied portfolio.
Social mediaChannel transformation and 8M+ content views
Podcast and videoExpert content built for useful audience questions
Email and propertyEditorial content connecting lifestyle and place
“Your dedication and strategic thinking are making a significant impact on our growth and outreach.”Leadership feedback · reproduced from the supplied portfolioView the full portfolio ↗
02 · ExpertiseCreative instinct.
Creative instinct.
Commercial discipline.
From the first audience insight to the final performance report, every decision has a job to do.
Brand and campaign strategy
Positioning, launch planning, customer journeys, channel plans and creative direction shaped around a defined goal.
Market researchBrand systemsGo-to-market
Social and content
Editorial calendars, paid social, community building, scripts and content that sounds human.
Performance
Google Analytics, Meta Business Suite, SEO, email reporting and clear campaign analysis.
Communications and PR
Media narratives, partnerships, event promotion and messaging that gives organisations a distinct public voice.
Working toolkit
Google AnalyticsMeta Business SuiteHubSpotHootsuiteKlaviyoCanvaAdobeWordPressShopifySalesforceZoho CRMWix
ACIMChartered Institute of Marketing
03 · AboutRead my full story ↗
A marketer who treats curiosity as part of the job.
I'm Sadhika, a London-based marketing and communications professional with experience across legal services, property, hospitality, education and community organisations.
My work sits where creative thinking meets evidence. I like campaigns with personality, reporting that answers a real question and teams that care about the details.
EducationMSc Digital Marketing
King's College London
King's College London
RecognitionACIM · KCL Gold Award
Global Leadership Award
Global Leadership Award
04 · Working methodFrom signal to story
From signal to story
to measurable response.
A clear four-part rhythm keeps the work focused without sanding away the creative spark.
Inside the work
“The strongest campaign usually begins with a sharper question, not a louder answer.”
Research, creative review and performance evidence stay connected from the first brief to the final report.
Find the tension
Audience interviews, search patterns and category research reveal the problem worth solving.
Choose the signal
A sharp proposition and useful measures keep the brief honest from the start.
Build and test
Content routes are shaped for each channel, then tested against real audience response.
Read and refine
Reporting turns performance into a decision, not another dashboard nobody opens.
05 · InsightsThinking for a market
Thinking for a market
that refuses to sit still.
Current notes on AI, changing search behaviour, content and the choices behind effective marketing.
AI and Marketing
Marketing Measurement Strategy: KPIs That Guide Decisions
Build a marketing measurement strategy with a clear KPI hierarchy, careful attribution, practical experiments and reports that guide budget decisions.
Read insight ↗
AI and Marketing
Social Media Marketing Strategy: A 12-Week Plan
Plan a social media marketing strategy in 12 weeks, with clear objectives, content roles, paid support, community routines and useful performance reviews.
Read insight ↗
AI and Marketing
Content Marketing Strategy: From Insight to Conversion
Create a content marketing strategy that connects audience questions to original ideas, channel distribution, conversion routes and commercial measurement.
Read insight ↗06 · Experience
A career shaped across sectors.
Communications Manager (PR)
Farani Taylor Solicitors
Mentor and Alumni Ambassador
King's College London
Marketing Manager
Dandi Living
Social Media and Communications Lead
Women's Inclusive Team
Marketing Associate (PR)
King's Business Club
Let's make something
people remember.
Send a short note here, or use email if you prefer.
info@sadhikaobheroi.comBased in London. Working with thoughtful teams and ambitious brands.
LinkedIn ↗