content views reached
Reported across transformed social channels
Farani Taylor Solicitors: Making Legal Marketing Accountable
A legal communications programme connecting expert content, social transformation, PR, podcasts, email, website work and performance reporting.
Selected resultContent reported to have reached more than 8 million views
OrganisationFarani Taylor Solicitors
SectorLegal services
RoleCommunications Manager, PR
Period2024 to present
The communications challenge
Legal marketing has to be accurate, useful and commercially effective at the same time. Prospective clients may arrive with urgent questions, limited knowledge of legal terminology and a high need for trust. The programme needed to make complex services easier to understand while increasing visibility and qualified response.
Sadhika's responsibility
As Communications Manager in PR, Sadhika leads paid and organic social, campaign reporting, brand visibility, content delivery, email, website work and media activity. Her portfolio also records work across influencer marketing, CRM, internal communications, SEO, digital advertising, community engagement and crisis communication.
The content and channel system
Solicitor expertise became short-form video, podcast discussion, newsletter content, brochures and web material. Each format served a different audience need. Short video built discovery, podcasts created room for explanation, PR extended authority and email supported repeat attention.
Visual consistency helped transform social channels from occasional posts into a recognisable publishing system. Reporting connected reach and response with website traffic, leads and search visibility rather than treating audience growth as an isolated result.
Reported wider outcomes
- 1,075% organic increase in LinkedIn followers in one month.
- 1,560% increase in content viewership.
- Lead volume doubled following advertising optimisation.
- Sixth-place competitor ranking on LinkedIn.
- SEO position reported among the top three of more than 3,000 London law firms.
What the work shows
The strongest evidence is the range of connected outputs. Campaign creative, expert video, podcasts, media placements, newsletters, brochures and website changes all support the same job: making legal expertise visible and easier to choose.
year-on-year website traffic increase
Reported in the January 2026 portfolio
annual increase in leads
Reported across the legal marketing programme
email marketing open rate
Reported for managed email activity
Evidence note: All figures are reproduced from Sadhika Obheroi's January 2026 portfolio. The public portfolio does not publish the starting baselines for the 1,075% and 1,560% increases or an attribution method. They are therefore presented as portfolio-reported outcomes, not independently audited figures.
Work samples
Selected campaign evidence.
Images reproduced from Sadhika's supplied portfolio.
