King’s Business Club: Growing a Digital Community

The community challenge

A student business community competes with academic commitments, societies and a constant stream of digital content. The work needed to give members a reason to notice, attend and return while building search visibility beyond each event.

Sadhika's responsibility

As Marketing Associate in PR, Sadhika produced newsletters, search content, digital campaigns, event material and influencer partnerships. The role combined editorial planning with distribution and reporting.

The growth approach

Search-led articles answered useful audience questions and created a route into the organisation outside social platforms. Newsletters and event promotion supplied a regular rhythm. Social contests and partner activity extended reach through communities that already had audience trust.

Results were reviewed through traffic, ranking movement and audience growth. Each measure related to a different job: search improved discovery, social expanded the community and newsletters supported repeat attention.

What the work shows

• Content planning based on member interests and search behaviour.
• Digital distribution supported by partnerships and event activity.
• SEO, social and email treated as connected parts of one audience journey.
• Reporting focused on discovery, community growth and repeat engagement.